At the Fantastic General Store, sometimes employees get promoted. This is a great motivator for employees who want to move up. But it can also be a deterrent for employees who are content with where they are. Not everyone wants to climb the corporate ladder. There are also instances where the person who received the promotion didn’t deserve it. This is a major demotivator, as the people who didn’t get the promotion but should have, are likely to take their skills elsewhere. Can you imagine what would’ve happened if Prince Charming had picked one of Cinderella’s stepsisters to be the princess of the kingdom, instead of Cinderella? So managers, make sure you are very careful about who you promote. Promotions can either cause people to stay, or cause them to leave.